A Brief History of Lee Vierra

In 1982, our company started off as an importer of active wear and swim wear products from America, Japan dan Hongkong. We were one of the first company to bring active wear and swimwear products to Jakarta, Indonesia. Due to the booming demands in the active wear products, we started developing our own brands, Lee Vierra. From there, we have expanded our brands locally and distribute our goods to all over Indonesia. There are up to 150 counters in Indonesia, our main distribution channel include department stores such as: Matahari, Sogo, Metro, Seibu, Centro, Chandra, etc.

 

The quality of our fabrics became a selling point for the local consumers. We pay attention to details to our products and the quality of comfort of our goods to create garments representing to Indonesian culture needs.


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